Operational leadership & growth strategy
MarciSwim
Connecting operations, marketing and visibility to support a growing swim instruction business.
THE ENGAGEMENT
THE ASSIGNMENT
More structure behind the business.
More room to grow.
MarciSwim engaged TimJ & Co. as a fractional COO to strengthen administrative operations and help develop strategic and marketing plans to attract more students to weekly swim lessons. The engagement extended into building the marketing team, coordinating content production and digital updates, and securing television exposure ahead of the season launch.
OUR ROLE
TimJ & Co. paired weekly leadership meetings with daily, hands-on account support. The role connected day-to-day administration with longer-term growth priorities: strengthening systems, establishing a virtual office, and coordinating the people and marketing activity needed to support student enrollment.
CONNECTING THE WORK
The work went beyond developing a plan. TimJ & Co. helped put the team and resources behind it, then oversaw execution across social media and the website. Content production, publishing and season-launch publicity formed part of the same coordinated effort to support the business.
MARKETING & SEASON-LAUNCH SUPPORT
The team. The content.
The visibility.
01 / BUILD THE TEAM
More capacity to create.
Oversaw hiring a team to support social post design and scheduling, and hired a photographer and videographer to develop an asset vault for ongoing marketing use.
02 / LEAD THE CALENDAR
A coordinated presence.
Oversaw the social media calendar, publishing schedule and website updates, connecting content planning with the work needed to keep each channel current.
03 / SECURE VISIBILITY
Ahead of the season.
Secured an Atlanta News First appearance for Marci and a head coach ahead of the season launch, bringing the swim instruction business to a local television audience.
IN THE MEDIA / ATLANTA NEWS FIRST
Visibility with
a purpose.
TimJ & Co. secured a season-launch appearance for Marci and a head coach on Atlanta News First, bringing their swim-safety expertise to a local television audience.
View the Atlanta News First feature (opens in a new tab)
WHAT THE WORK MADE POSSIBLE
Structure that supports
the next chapter.
01 / OPERATIONS
A stronger foundation.
Administrative oversight and a virtual office brought greater structure to the work behind the lessons.
02 / DIRECTION
A plan for growth.
Strategic and marketing planning gave the team a shared direction, supported by a content calendar, a reusable asset library and coordinated digital updates.
03 / BUSINESS
Progress in practice.
Stronger systems, increased sales and more students formed the practical outcomes of the engagement.
EXPLORE THE DISCIPLINE
Strategy & Operations
LET’S MOVE THE WORK FORWARD
Give the next chapter
the structure it needs.
Tell us where the business needs support.
We’ll start with your priorities.